Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation

Conversion Rate Optimisation (CRO) plays a integral part of any successful marketing plan. There is little point spending a lot of money on driving more traffic to your website if the existing traffic is not converting as well as it should. We concentrate on getting this sorted in the beginning as it will lay the foundation for lasting and sustainable future growth. We have never come across a website that can not benefit from CRO.

CRO involves making changes to your website to increase the % of people coming to website into taking action. This action maybe to buy a product or complete a registration form, or whatever is your main objective is. We use what is called A/B testing methods to determine which design &/or offer is most appealing to your customer base. The global industry average conversion rate for eCommerce websites is about 2.84%, but we don't like to be average.

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Find out how this can work for you

Contact us to find our how Conversion Rate Optimisation can work for your business.

CASE STUDY

Changing the page layout increased registrations by 128%

The Sims 3 Orginal Registration Page

The Sims 3 Orginal Registration Page

Final Design After Testing

Final Design After Testing
EA achieved 128% more Sims 3 game registrations by performing A/B tests on a selection of game page variations. Different messaging and offers were tested against each other to find the most compelling option. Simply A/B testing different offers worked well for this brand and shows that the offer is very important to users.

Keep an Open Mind

This is a prime example of how for this particular customer base "less was more" and the offer of free registration appealed to them. Sometimes simple things like the colour of the offer buttom or where it is located on the page can make substantial difference to the end result. We adopt many methodolgies to determine what is the best converting page layout for each business. No two businesses are the same so a fresh approach needs to be taken each time.

We use start of the art propriatray tools such as heatmaps, capture visitors screens & gender specific tools to name a few. By combing all of this information along with your website analytical data we can start to make changes an monitor the affect that is having on the Conversion Rate. The key to a successful CRO is to keep an open mind as it never ceases to amaze us our different people act.

How does this work for you?

It's all about fine tuning & testing

Let's say that you receive 5,000 visitors to you website each month and you have a conversion rate of 2%. Hyperthetically this means that 2% of your current visitors are buying something from your website. Let's say that your average sale value is $200. This would means that from your 5,000 visitors you would get 100 sales per month at $200 a sale totaling a revenue of $20,000 per month.

By going through the Eworld 4 step process we can make changes to your website that could hyperthetically increase your Conversion Rate from 2% to 4 %, that would equate to an additional 100 sales person month and lifiting your income from $20,000 per month to $40,000 per month.

Once we have sucessfully done this the next step would be to increase the website traffic to increase the sales while maintaining a 4% Conversion Rate. Sound simple? Well in 70% of the cases it is, in orther cases it can take a little longer.

Increases in the Conversion Rate vary from busineses to business so there an assessment would need to be done on your website before we could determine the % we could could increase your conversion rate.
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